Miami Ad School

I wanted to further explore my love for advertising, and that brought me to Miami Ad School. I discovered the strategic planner role, and immediately dove into their bootcamp program. In this section, I've laid out the assignments I completed as part of the program.

I have always been excited by the creative challenge to find the right ways to express the right ideas to the right audience, and the strategic planning role feels like the perfect intersection of creativity with every aspect of advertising - be it storytelling, copywriting, art direction, market research, communication, or client management.

I’m inspired to pursue strategic planning as the next steps on my journey in a career in advertising!

Bed Bath & Beyond

The task for this assignment was to create Bed Bath & Beyond’s “Back to School” campaign for college students getting ready for another academic year in the pandemic. While looking through BB&B’s catalog for inspiration, I was transported back to memories of my own college experience.

Thinking back on the excitement and anxiety of that time in my life, I remember how fun and important it was to learn to gain control over my life. Since the pandemic has taken away so much certainty from all of us, I wanted to deliver the message that BB&B can help students create a space that they can control - not only to provide safety and comfort, but also to support them in achieving their aspirations.

Bed Bath & Beyond - Creative Brief

Wendy's

My hometown of Delhi is well known for its delicious food, and I always loved visiting different restaurants or food stalls to taste something new. I try to do the same in the US, but I miss the spice and punch of Indian food. I wish that people here could experience those amazing flavors! So when I was given the opportunity to build a campaign for Wendy’s introducing zesty Indian flavors in their burgers, this project became quite close to my heart (and my stomach).

I dove into various trade magazines to learn restaurant trends and found that the rising interest in bold international flavors had only accelerated during the pandemic. Food has always been a source of comfort, but being stuck at home made people crave interesting and exciting flavors as a means of novelty and exploration.

Wendy's - Creative Brief

EVgo

When you’re on a trip, not being able to charge your phone is stressful. Not being able to charge your car is downright scary! This assignment for EVgo gave me the opportunity to understand the EV charging landscape in the UK, which turns out to be very confusing and complicated indeed. My customer research led me to a community of EV drivers on YouTube, where many passionate people were helping their fellow drivers navigate the difficulties of EV infrastructure in the UK.

EVgo - Creative Brief and Communications Strategy

World Woman Foundation

The highlight of the M.Ad bootcamp program was getting to collaborate with a real client, the World Woman Foundation. They have a wonderful mission of helping women discover their real potential, and came to us with the challenge to help their brand connect with a very important audience - teenage girls. Teenage girls represent the future, and understanding the nuances of their interests and behavior is crucial to grab their attention!

Social media is the most effective platform to engage teenagers, as they are almost constantly online. I developed a social media strategy for WWF to gain traction with this audience, and laid out a content strategy that would encourage interaction and engagement.

World Woman Foundation - Client Presentation

Avanta

Avanta is a leading service provider of fully equipped private Office and Coworking Space in the metropolitan cities in India. They offer best-tailored range of offices and services to all kinds of businesses from rising entrepreneurs and SME’s to larger entities aiming to take their business’s growth even further.

I worked at Avanta with the marketing team as a Content Writer. My job role included curating content for the company’s blog, social media and other marketing materials. Here I have presented two samples of the kind of content I wrote for Avanta.

This leaflet is an overview of the products and services offered by Avanta, to be carried by the sales team when they pitch to potential clients, providing a visual reference and physical memento. It can also be part of the new client “welcome kit” as a convenient reference for other services offered by Avanta.

This pamphlet aims to encourage development of an eco-friendly environment in the workplace. This is for the company’s blog and printouts can be placed in the clients’ offices to convey the message and show that we care.

Recliners India

Recliners India is a leading manufacturer of recliners and luxury seating solutions in India. They offer a wide range of customizable recliners with a vast variety of features to cater to all kinds of customers, including movie theatre owners. I worked with them as a freelance content writer and wrote content for the company’s website, social media posts, their various events and promotions and other communications. As a sample of my work with Recliners India, I have posted here a presentation about the company and its offerings.

This presentation is a company overview, discussing the mission and vision of the organization, the products it manufactures, and clientele it caters to.